-
Are Virtual Events the Next Big Thing for Brands? | Virtual Events Hub
-
A Wider Net | Recap of VES 2011 Opening Session: Virtual and Hybrid Meetings Deliver More Value
Great recap of opening session.
-
Game Dynamics and Games in Virtual Events | Virtual Events Hub
Game dynamics are procedures and processes that can drive behavior. Time-Based Rewards – early-bird specials are one of the oldest mechanics to get people to physical events. In the digital world, rewards can be provided in a number of scenarios: discounts for watching the on-demand sessions after the live event, rewards for signing in at a particular time to watch a session, or a special prize for joining a chat-session within X minutes of it starting.Recognition for completing tasks – Social27 has invested heavily in this dynamic and provides a way for event organizers to reward customers that engage deeply with their event content. For example, customers who post comments, watch sessions, and upload their own content can earn badges which are added to their profile and are visible to other attendees.Group engagement to solve tasks – While this dynamic has not reached its potential in virtual events, it has huge potential. In the future, we will be able to use social CRM to match attendees with different skills. These attendees will then be able to work together to discover information, solve tasks, and win prizes.Winning through others – This dynamic works by providing special treatment to attendees based on the previous actions of the group. For example, at a virtual event, we might offer a discount on a product once attendance at the event reaches a certain level. This drives buzz and encourages users to invite their colleagues to the event.Random Winners – Lotteries have been around since the earliest civilizations and are one of the most popular game dynamics. Social27’s customers have already started to use this dynamic to drive interest among their customers. As a simple example, many virtual events now allow attendees to enter into a lottery to win prizes such as free software, electronic devices, or product discounts.
-
A Wider Net | Creating Engagement for Virtual Event Experiences
Video on a model for engagement for events.
-
Which Sessions & Speakers Do You Want to See at Event Camp National 2011 and Why?
Event, and speaker list provides useful information.
-
http://allvirtual.files.wordpress.com/2010/07/virtual_events_ready_set_go.pdf
On running a virtual event
-
-
Using Hybrid Events to (Try to) Please All of the People All of the Time | Fork In The Road
-
How to Prepare Your Speakers for Hybrid Meeting Success | World of Webcast
-
Altus Booth Demo at Virtual Edge Summit 2011 | Performedia Webcast Portal
Example of a Product by Altus, a service provider.
-
Virtual Events and the Future of Education | Virtual Events Hub
Thoughts about education and virtuality, or learning evnironments.
-
•| Virtual Edge Summit — Virtual Events and Virtual Meetings Conference |•
Handouts
-
Blog on digital marketing
-
Service for Live Events Sharing
-
Twin Cities 2010 — Example of how to create event site.
-
How Social Media Changes Events: Tips From Chris Brogan
1. Start designing event websites for mobile. We design our event websites for laptops when most people are viewing them on three-inch screens. It’s difficult to find conference information on a website not designed for mobile reading. Rethink that process. 2. Use video trailers to give people a sense about the event. People want to know the purpose of a meeting, who will be there and what will happen when they get there. Use short one- to two-minute videos to market your event. 3. Create an event blog. Use something like WordPress.org (hosted blog) for your event blog or event website. It will get you better SEO (search engine optimization). It is also more user-friendly and can be updated easily by a team. 4. Don’t promote the same messages in all the social platforms. People are in the different platforms for different reasons. If you automatically update all your profiles with the same information, people will start unsubscribing from your offerings. 5. Event email marketing strategies should be short, succinct. Email event marketing should only cover two or three important things you want readers to do. Don’t bury people with a laundry list of to-do items. 6. Start event email marketing with “If you are having trouble viewing this, click here.” Then link to the web version of the email. 7. Make sure you’ve populated Twitter with information about your event and event location. People age 30-50 use Twitter to search about the event and the event location. Twitter is a wonderful tool that is like a serendipity engine. People are very helpful. Get your event information out there in Twitter so others can find it. 8. Add social sharing buttons to event emails. You want those emails to be spreadable. Social sharing is a natural part of today’s communication. Give people the opportunity to post your message in the platform of their choice. Remember that 70% of people buy products and services based on reviews of others (friends and strangers). 9. Social media is about engagement and sharing, not one-way broadcast
-
Virtual Events & Trade Show Trends: What are the biggest trends to follow for 2011?
Predictions in the comments about 2011 virtual business.
-
Methodology
-
How to use digital media to extend event lifecycles – Marketing How To Guides | UTalkMarketing
-
What Makes a Great Virtual Event Manager? | Virtual Events Hub
- Comment
- Reblog
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
Krochmal's Weblog 
Leave a comment